Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for real-time PCR (qPCR) reagents and develop strategies to retain current customers while winning over new customers, we designed a study that asked 282 global life scientists about their usage of qPCR reagents, usage and perceptions of qPCR reagents suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2025 Customer Loyalty and Switching: Real-Time PCR Reagents.

This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.

Specific analyses in the report include:

• Supplier scorecards that provide snapshots of key loyalty metrics for 29 different library prep suppliers.
• A brief comparison of loyalty and switching within library prep and nucleic acid extraction, which are based previous reports on this topic (2024 Customer Loyalty and Switching: Library Prep Kits​ and 2023 Customer Loyalty and Switching: Nucleic Acid Extraction).

Study Objectives

• Understand familiarity with qPCR reagents suppliers and likelihood to recommend.
• Measure loyalty to suppliers and reasons for loyalty.
• Gauge likelihood of switching suppliers and factors that drive switching.
• Compare consumer preferences for suppliers in the market.

Table of Contents

1. Table of Contents
2. Study Overview & Objectives
3. Executive Summary
   • Framework for Understanding and Measuring Loyalty & Switching
   • Key Findings & Recommendations
   • qPCR Reagent Supplier Scorecard on Loyalty & Switching
   • Suppliers with the Most Loyal Customer Bases
   • Comparison of Loyalty & Switching within qPCR Reagents to that within Library Prep and Nucleic Acid Extraction
4. Demographics
   • Region
   • Respondent Profile – Organization Type, Purchase Authority, Generation, qPCR Instrument Usage – Currently & Previously, Lab’s Attitude Towards Adopting New Technology
5. Current Workflows for Real-Time PCR
   • Type of Work for qPCR
   • Use of RUO and IVD qPCR Reagents
   • Number of qPCR Reactions per Month
   • Current Usage of Automated Instruments for qPCR Reaction Setup
   • Currently and Previously Used Suppliers
   • Predicted Change in Spend on qPCR Reagents Per Year Over the Next 5 Years
   • Types of qPCR Reagents Used
   • Purchasing of Other Products from Suppliers
   • Times in the Last Year qPCR Reagents Were Purchased
   • Overall Supplier Perceptions
   • Breadth of qPCR Reagents and All Life Sciences Products Portfolios
   • Perceptions of Breadth of qPCR Reagents Portfolio
   • Perceptions of Breadth of Life Science Product Portfolio
   • Perceptions of Product Quality and Prices
   • Perceptions of Quality of qPCR Reagents
   • Perceptions of Price of qPCR Reagents
6. Customer Loyalty
   • Percent of qPCR Instrument Users Who Use the Supplier’s qPCR Reagents
   • Percentage of qPCR Reactions Performed from Same Manufacturer Reagents
   • Sentiments About Whether or Note to Use the Same Supplier for Both Instrument and Reagents
   • Years qPCR Reagents Have Been Purchased From Suppliers
   • Top Reason(s) Customers Continue to Purchase qPCR Reagents From Suppliers
   • Loyalty Metrics
   • Likelihood to Recommend Supplier (NPS)
   • Likelihood to Consider Suppliers for qPCR Reagents Purchase
   • Supplier First Considered
   • Likelihood to Purchase Again From Suppliers for qPCR Reagents
   • High Likelihood (rating of 9-10) to Continue Purchasing From Supplier Before and After Price Increase
   • Loyalty to Suppliers of qPCR Reagents
   • Reason(s) for Loyalty to Supplier(s) for qPCR Reagents
   • Rank Order of Reason(s) for Loyalty to Supplier(s) for qPCR Reagents
   • Brand Affinity
7. Switching Drivers
   • Last Time a New Supplier Was Used
   • Reasons Influencing the Decision to Try a New Supplier in the Last 3 Years
   • Frequency of Supplier Consideration When Purchasing qPCR Reagents for New Projects/Experiments
   • Reasons for Consideration of New Suppliers
   • Ways Suppliers Could Convince Previous Customers to Switch Back to Their qPCR Reagents Again
   • Difficulty in Switching to New Suppliers
   • Barriers to Switching
8. Methodology
9. About Us
10. Appendix

Companies Mentioned

1. Agilent
2. Analytik Jena
3. Azure Biosystems
4. Bioer Technology
5. Bio-Rad
6. Biosearch Technologies
7. Biotium
8. Chai Bio
9. Cole-Parmer
10. Eurogentec
11. Integrated DNA Technologies
12. MilliporeSigma/Merck
13. New England Biolabs
14. Promega
15. QIAGEN
16. Quantabio
17. Revvity
18. Roche Diagnostics
19. Standard Biotools
20. Takara Bio
21. Thermo Fisher Scientific