In the Life Science industry, in-person scientific conferences have always been a valuable channel for the communication and discussion of new and innovative research or breakthroughs. Not only do conference attendees use these opportunities to network, explore, and investigate what is next on the horizon in their fields, they also directly interact with life science vendors to learn about innovative technologies and how best to integrate new solutions into their workflows. Making the most of the information received during these few short days makes planning a successful conference complicated for all involved. Further complicating these murky waters is the pandemic, which forced a shift from traditional in-person conferences to online-only or hybrid solutions. Understanding conference attendee expectations and needs allows both planners and vendors to maximize the potential for positive interactions and creating memorable experiences.
To help vendors/exhibitors and conference organizers better understand attendee preferences for a successful in-person scientific conference, we designed a study to deliver actionable insights to suppliers looking to improve the conference-attendee experience. The outcome is our newest report, 2024 Trends in Conferences & Exhibit Strategies in the Life Sciences.
The 2024 Trends in Conferences & Exhibit Strategies in the Life Sciences report features the opinions of scientists regarding scientific conferences which will allow the reader to maximize their positive interactions with attendees and enhance their brand awareness and reputation. The experiences and preferences of 363 life scientists are featured with respect to their preferences on scientific conferences as well as their expectations for exhibit halls. This report also provides actionable information intended to help vendors attract scientists to their exhibit booths and tips to increase their conference lead conversion. The report also features summarized conference attendee personas that track unique aspects which will allow vendors to identify their strategic targets readily.
Specific Topics explored include:
Conference Attendees
Attendee Needs and Expectations
Trends in Conference Attendance
Table of Contents
Study Overview and Objectives
Demographics
Executive Summary – highlighting multiple conference attendee “personality types”
Scientific Conferences and the Attendee Experience
Trends in Scientific Conferences
Selecting a Scientific Conference
Making the Most of Conference Attendance
Maximizing the Exhibit Hall Customer Experience
Methodology
Appendix including all conference attendee “personality types”
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