Life Science Customer Purchasing Journey: Finding Customers Along the Way

16 Jun 2021
When a scientist realizes they need a tool to solve an experimental problem he or she embarks on a journey. The journey may be simple and short or long and complex. This report examines the customer journey for life science products – the sum of the experiences a customer has when they interact with a company from searching for a solution, to considering alternatives, and ultimately making a purchase.

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