Automated Product Assessment Tool (Add-On Service Available)

RateMyProduct enables life science marketing and product managers to create an online presentation about a lab product or service, have it reviewed by a chosen target market and get an online report within 5 business days.

The automatically generated online report allows product managers to test their new product ideas against a database of norms created from other products evaluated and obtain critical insights at a low cost. This product allows you to obtain quantitative data by rating the features of your product or product concept and providing a final score. The RateMyProduct assesses your product on the following metrics:

• Market Receptivity
• Innovation
• Product Utility
• Purchase Criteria
• Pricing Appropriateness
• Message Effectiveness
• Differentiation
• Overall RMP Score

Industry Benchmark Comparison Prospective customers who evaluate the products are drawn from The Science Advisory Board – an expert network of more than 40,000 scientists engaged in biological research, drug discovery and biopharmaceutical production.