Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits! 

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, 2024 Digital Marketing & Advertising in the Life Sciences. 

This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the  years. 

Objectives 

• Understand the usage and preference of digital channels    

• Characterize the impact of social media and science-related websites on scientists’ perceptions   

• Determine the most effective strategies for suppliers to market to and engage life science researchers 

Table of Contents  

• Study Overview and Objectives   

• Demographics    

• Executive Summary   

• Digital Channel Usage 

• Study Overview and Objectives   

• Demographics    

• Executive Summary   

• Digital Channel Usage 

• Usage of Social Media Platforms 

• Attitudes Towards Online Advertising 

• Supplier Sponsored Content 

• Virtual Experiences and Activities 

• Video 

• Mobile Marketing 

• Methodology   

• About Us   

• Appendix 

Companies Mentioned   

1. Abcam 
2. Agilent Technologies 
3. ATCC  
4. BD Biosciences 
5. Beckman Coulter 
6. Bio-Rad Laboratories 
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple) 
8. Bruker 
9. Cell Signaling Technology 
10. Corning Life Sciences 
11. Cytiva/Pall 
12. Danaher 
13. Eppendorf 
14. IDT (Integrated DNA Technologies)  
15. Illumina 
16. Leica 
17. MilliporeSigma/Merck  
18. New England Biolabs 
19. Promega 
20. QIAGEN 
21. Repligen 
22. Revvity  
23. Roche Molecular Systems 
24. Santa Cruz Biotechnology 
25. Sartorius 
26. SCIEX 
27. STEMCELL Technologies 
28. Tecan 
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.) 
30. VWR 
31. Waters 
32. ZEISS